Dashboards & Reports
Dashboards & reports
Your key numbers at a glance — recalculated every night, so your whole team works from current figures with a single click and no waiting.
What You Get
Dashboards
Donation trends, engagement rates and the metrics that matter, all in one place.
Mailing analytics
Open, click and conversion analysis for your email campaigns.
Annual reports
Automatically generated reports that include your key analyses and help clarify priorities.
See It Live: Trees4Teuto
We built a fictional NGO, Trees4Teuto, planting trees in the Teutoburg Forest, to show what’s possible with your own data. Explore the live demo:
Our concept is to recalculate dashboards like this every night, so accurate, up-to-date insight is always one click away.
Powered by UNISAN
Under the hood, our dashboards run on UNISAN (Universal Supporter Analytics) — our own universal data model for fundraising and activist analytics. You build just one interface to your fundraising database (we’ve already connected CiviCRM, OpenMOVE and Mailjet), and every analytics tool we’ve built becomes available to you. That means analytics developed for one NGO can be reused by others, easily and cost-effectively.
UNISAN draws on over 35 years of Oliver’s experience in the NGO sector — so the metrics are the ones that actually steer an organisation, not just the ones that are easy to count.
Clients who already rely on it include LobbyControl, Digitalcourage and Aktion Agrar. See our full client list.
Example Metrics
Newsletter. Most newsletter tools show your current subscriber count, but not how it changed over time. We also calculate how many subscribers you had a year ago and how many have joined or left since (gross!) — because those churn rates are what matter for strategy. We can also track active subscribers (those who clicked at least once in a defined period) in a privacy-compliant way.
Members & sustaining donors. From your historical data we can project average revenue over five or ten years based on your supporters’ churn rate — a long-term view that helps secure budgeting and resource planning.
Technology
Analysis
Python, R and DuckDB for fast, scalable processing.
Reporting
Plotly for interactive visuals; Quarto and R Markdown for reproducible reports.
Output
Zoomable HTML dashboards, PDF, and editable Word or LibreOffice documents.
Your Data Stays Yours
Secure storage
Your data lives only on fully encrypted Linux machines in our office, with regular security updates.
No cloud transfers
We never move your data to cloud services without your explicit consent.
Data minimisation
We work pseudonymously — names, addresses and account numbers aren’t loaded unless agreed.
Backups & monitoring
Daily backups and continuous monitoring, with standby time for rapid response.
Need dashboards for something other than fundraising — campaign metrics, policy data, programme impact? That’s bespoke work.
Among the organisations we work with on this:
Let’s turn your data into dashboards your whole team can use.